RepAir: fashion for air activism, here and now. Carpe Diem

RepAir: fashion for air activism, here and now. Carpe Diem

febbraio 24, 2021

The air is free. We don’t have to pay for the air we breathe, right? 

Or no. Some air is definitely better than other. And we pay for the change. When we leave a polluted city to spend some time at the seaside or in the mountains we can definitely tell the difference. The smell of air is different, the quality of air around is different. And we wanna invest to have better air quality. Because breathing better is a good investment for ourselves.

But can we collectively invest to breathe better? All together, now and here. Not tomorrow and walking at a beach or climbing a mountain. Now and here. Now and here guys. Carpe diem.

At Kloters we created RepAir, a t-shirt that can clean air from secondary pollution particles (technically particulate matter precursors), which are the cause of many respiratory diseases and cancer. The RepAir t-shirt is the first garment of what we have thought to be an apparel line that leverages also several attributes to make it fully sustainable, such as high durability and local production to minimize logistic CO2.

Passing through a special insert incorporated in the t-shirt, air is cleaned by the “bad-stuff”. The “bad-stuff” filtered by RepAir ranges from VOCs, the primary cause of SBS (Sick Building Syndrome) found in combustion engines emissions, solvents and paint, to BENZENE found in petrol and tobacco smoke, FORMALDEHYDE found in many residential construction materials such as paints, synthetic tiles, glues and some timber used for furniture, PAHs (Polycyclic aromatic hydrocarbons) found in cigarette smoke and printing rooms, NOx (nitrogen oxides) produced by diesel engines and heating and SOx (Sulphur oxides), results of industrial and petrol cars engines emissions.

Imagine the potential network effect: each year t-shirts are sold in billions (over 2 billions T-Shirt Blues: The Environmental Impact of a T-Shirt | Forbes).

We can enter into the Fashion Network Sustainability era. Carpe diem!



Lascia un commento

I commenti verranno esaminati prima di essere visibili.


Anche in CHIACCHIERE DA SPOGLIATOIO

repAir layer
A Poem for FNS: and that has made all the difference

aprile 02, 2021

At Kloters RepAir is the not taken path to Fashion Network Sustainability. And to make all the difference we have to scale up.

Leggi di più

Breath freedom together
Breath freedom together

febbraio 17, 2021

RepAir is our attempt to make fashion a vehicle for “network sustainability”. We will explain better the technology at a later stage (stay tuned)

Leggi di più

Sit down and fasten your seatbelt: Fashion is the second or third most polluting industry in the world!
Sit down and fasten your seatbelt: Fashion is the second or third most polluting industry in the world!

febbraio 09, 2021

In Beth Howell’s ranking, Fashion comes on the podium, following Fuel and Agriculture. Even if this seems counter-intuitive, Fashion produces 10% of total world CO2.

Leggi di più

Guida alle taglie
guida alle taglie kloters

 

 

Abbiamo testato più volte i nostri prodotti, alla ricerca dalla perfetta vestibilità. Crediamo di averla raggiunta creando il boxer con tutte le caratteristiche necessarie per la massima comodità ed eleganza. Il continuo miglioramento è il nostro obiettivo, abbiamo quindi bisogno della tua opinione.

Sempre

 

____________________

 

Tutte le misure sono ricavate posizionando il prodotto su un piano, stendendolo bene e misurando da estremità a estremità (In gergo viene indicato come misura del mezzo) 

 

guida alle taglie klotersguida alle taglie klotersguida alle taglie klotersguida alle taglie klotersguida alle taglie kloters


 

HAI DUBBI SULLE TAGLIE O LA VESTIBILITA'

I nostri esperti sono pronti per aiutarti.

Scrivici a: customercare@kloters.com

 

LASCIACI LA TUA MAIL

Vogliamo rimanere in contatto con te