RepAir: fashion for air activism, here and now. Carpe Diem

RepAir: fashion for air activism, here and now. Carpe Diem

febbraio 24, 2021

The air is free. We don’t have to pay for the air we breathe, right? 

Or no. Some air is definitely better than other. And we pay for the change. When we leave a polluted city to spend some time at the seaside or in the mountains we can definitely tell the difference. The smell of air is different, the quality of air around is different. And we wanna invest to have better air quality. Because breathing better is a good investment for ourselves.

But can we collectively invest to breathe better? All together, now and here. Not tomorrow and walking at a beach or climbing a mountain. Now and here. Now and here guys. Carpe diem.

At Kloters we created RepAir, a t-shirt that can clean air from secondary pollution particles (technically particulate matter precursors), which are the cause of many respiratory diseases and cancer. The RepAir t-shirt is the first garment of what we have thought to be an apparel line that leverages also several attributes to make it fully sustainable, such as high durability and local production to minimize logistic CO2.

Passing through a special insert incorporated in the t-shirt, air is cleaned by the “bad-stuff”. The “bad-stuff” filtered by RepAir ranges from VOCs, the primary cause of SBS (Sick Building Syndrome) found in combustion engines emissions, solvents and paint, to BENZENE found in petrol and tobacco smoke, FORMALDEHYDE found in many residential construction materials such as paints, synthetic tiles, glues and some timber used for furniture, PAHs (Polycyclic aromatic hydrocarbons) found in cigarette smoke and printing rooms, NOx (nitrogen oxides) produced by diesel engines and heating and SOx (Sulphur oxides), results of industrial and petrol cars engines emissions.

Imagine the potential network effect: each year t-shirts are sold in billions (over 2 billions T-Shirt Blues: The Environmental Impact of a T-Shirt | Forbes).

We can enter into the Fashion Network Sustainability era. Carpe diem!



Lascia un commento

I commenti verranno esaminati prima di essere visibili.


Anche in CHIACCHIERE DA SPOGLIATOIO

Scegliere la dieta perfetta per star bene
Scegliere la dieta perfetta per star bene

marzo 17, 2022

Certo, per star bene è necessario vivere una vita sana, svolgere attività fisica ma anche scegliere l'intimo giusto.

Il cibo è più di una semplice fonte di energia. La dieta è fondamentale per la tua salute e un fattore importante per il tuo successo nel raggiungere i tuoi obiettivi nel fitness, che si tratti di perdere peso o aumentare i muscoli. 

Leggi di più

Quando è ora di acquistare nuovi boxer da uomo?
Quando è ora di acquistare nuovi boxer da uomo?

marzo 11, 2022

Quanto spesso dovresti comprare biancheria intima nuova? Questa è la domanda e la risposta è meno semplice di quanto potrebbe sembrare a prima vista.

Leggi di più

repAir layer
A Poem for FNS: and that has made all the difference

aprile 02, 2021

At Kloters RepAir is the not taken path to Fashion Network Sustainability. And to make all the difference we have to scale up.

Leggi di più

Guida alle taglie

Perché lasciare la mail?

Per Kloters le relazioni con i clienti sono importantissime.

Lasciaci la tua e-mail e riceverai il 10% DI SCONTO sul tuo primo ordine.