RepAir: fashion for air activism, here and now. Carpe Diem

The air is free. We don’t have to pay for the air we breathe, right? 

Or no. Some air is definitely better than other. And we pay for the change. When we leave a polluted city to spend some time at the seaside or in the mountains we can definitely tell the difference. The smell of air is different, the quality of air around is different. And we wanna invest to have better air quality. Because breathing better is a good investment for ourselves.

But can we collectively invest to breathe better? All together, now and here. Not tomorrow and walking at a beach or climbing a mountain. Now and here. Now and here guys. Carpe diem.

At Kloters we created RepAir, a t-shirt that can clean air from secondary pollution particles (technically particulate matter precursors), which are the cause of many respiratory diseases and cancer. The RepAir t-shirt is the first garment of what we have thought to be an apparel line that leverages also several attributes to make it fully sustainable, such as high durability and local production to minimize logistic CO2.

Passing through a special insert incorporated in the t-shirt, air is cleaned by the “bad-stuff”. The “bad-stuff” filtered by RepAir ranges from VOCs, the primary cause of SBS (Sick Building Syndrome) found in combustion engines emissions, solvents and paint, to BENZENE found in petrol and tobacco smoke, FORMALDEHYDE found in many residential construction materials such as paints, synthetic tiles, glues and some timber used for furniture, PAHs (Polycyclic aromatic hydrocarbons) found in cigarette smoke and printing rooms, NOx (nitrogen oxides) produced by diesel engines and heating and SOx (Sulphur oxides), results of industrial and petrol cars engines emissions.

Imagine the potential network effect: each year t-shirts are sold in billions (over 2 billions T-Shirt Blues: The Environmental Impact of a T-Shirt | Forbes).

We can enter into the Fashion Network Sustainability era. Carpe diem!