Sit down and fasten your seatbelt: Fashion is the second or third most polluting industry in the world!

Sit down and fasten your seatbelt: Fashion is the second or third most polluting industry in the world!

febbraio 09, 2021

Breaking down the walls of the Sustainable Fashion prisoner’s dilemma

Sit down and fasten your seatbelt: Fashion is the second or third most polluting industry in the world!

In Beth Howell’s ranking, Fashion comes on the podium, following Fuel and Agriculture. Even if this seems counter-intuitive, Fashion produces 10% of total world CO2.

In her article on Top 7 Most Polluting Industries | The Eco Experts she uses air and water pollution as the main measure to compare industry impact on environment.

Shocking, isn’t it?

While there’s no set way to clearly measure polluting industries, we all can see concrete consequences of pollution, in the air, water, soil, light, and noise.

Fast Fashion is the main responsible of this phenomenon and has other impacts such as the usage of micro-plastic (that pollutes oceans) and the exponential raising of clothing waste. According to Business Insider (How fast fashion hurts the planet through pollution and waste (businessinsider.com)) 85% of all textiles is wasted every year. Now this is raising concern among many and also big brands are trying to address this problem.

Sustainable Fashion is becoming more and more popular but it is difficult to fundamentally change the operating model of companies that have been built on Fast Fashion. Even for smaller companies the road ahead is not trivial.

And the prisoner’s dilemma has been debated at Kloters’ Board level.

If you look at numbers the best thing we can do is to sell less. And that is fundamentally wrong if you think of business logic. Which company should have in their business plan to sell less? Truth is that the single biggest problem that makes fashion so polluting is the quick clothing turnover that we have adopted.

People bought 60% more clothes in 2014 than in 2000. This extra consumption means higher production and delivery pollution, cheaper and less durable materials (made of microplastic that goes into oceans during washing) and more wasted textiles. Therefore the most obvious thing is for people to buy less, but more durable garments. But population is still growing and each of us, no matter the life style, job or social condition will have to cover part of our body with something.

Is it possible to escape from this situation? Is it possible to create an active contributor to reduce pollution? That is the challenge we would like to share with you in our next post.

Because when you’re backed against the wall, you can also try to break it down! Follow us



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VESTIBILITA' PERFETTA

T-SHIRT

SIZE CHEST LENGHT SHOULDER SLEEVE
S 50 cm 69 cm 43 cm 20 cm
M 52 cm 71 cm 44 cm 21 cm
L 55 cm 72.5 cm 45 cm 22 cm
XL 57 cm 74.5 cm 45 cm 22 cm
XXL 59 cm 76.5 cm 48 cm 24 cm
SIZE UK/US VITA ITALY FRANCE
S 30 46 42
M 32 48 44
L 34 50 46
XL 36 52 48
XXL 38 54 50

 

BOXER SHORTS

SIZE WAIST WAIST PANT LEG LEG
EURO INCHES CM SIZE INCHES CM
S 23-34 58-86 44-46 34,5 13,7
M 26-36 66-92 46-48 34,5 13,7
L 27-38 68-96 48-50 34,5 13,7
XL 28-39,5 70-100 50-52 35 13,8
XXL 29-40,5 73-102 54-56 36 14,1

Our boxer are slim fit. We suggest you to choose a size up if you prefer a regular fit.

 

BOXER BRIEFS

SIZE WAIST VITA PANT
EURO INCHES CM SIZE
S 31-32 79-83 46
M 33-34 84-88 48
L 35-37 89-95 50
XL 38-40 96-103 52/54
XXL 41-43 104-110 56/58

 

BRIEFS

SIZE UK/US WAIST WAIST (CM) ITALIAN (IT) FRENCH (FR)
S 30 68 cm 46 38
M 32 70 cm 48 40
L 34 74 cm 50 42
XL 36 78 cm 52 44
XXL 38 82 cm 54 46
SIZE UK/US VITA VITA (CM) ITALIA FRANCIA
S 30 68 cm 46 38
M 32 70 cm 48 40
L 34 74 cm 50 42
XL 36 78 cm 52 44
XXL 38 82 cm 54 46

 

SWIMWEAR

SIZE WAIST HIP INNER LEG OUTER LEG
S 73 cm 101 cm 9,5 cm 31 cm
M 80 cm 104 cm 10.2 cm 32.5 cm
L 83 cm 108 cm 11 cm 33.5 cm
XL 86 cm 113 cm 11.2 cm 34 cm
XXL 88 cm 115 cm 11.6 cm 35 cm
SIZE UK/US WAIST ITALIAN (IT) FRENCH (FR)
S 30 46 38
M 32 48 40
L 34 50 42
XL 36 52 44
XXL 38 54 46

 

 

SWIMWEAR SUPER DRY

SIZE

WAIST

HIP

INNER LEG

OUTER LEG

S

70 cm

100 cm

9 cm

33.5 cm

M

74 cm

102 cm

9.5 cm

35 cm

L

78 cm

104 cm

10 cm

36.5 cm

XL

82 cm

106 cm

10.5 cm

38 cm

XXL

86 cm

108 cm

11 cm

39.5 cm

SIZE

UK/US WAIST

ITALIAN (IT)

FRENCH (FR)

S

30

46

38

M

32

48

40

L

34

50

42

XL

36

52

44

XXL

38

54

46

 

PYJAMAS

Trousers
SIZE WAIST SIDE INNER LEG OUTER LEG
S 77 cm 100 cm 76 cm 96.5 cm
M 80 cm 103 cm 77.5 cm 99 cm
L 83 cm 104 cm 78.5 cm 100 cm
XL 86 cm 110 cm 79.5 cm 101 cm
XXL 87 cm 116 cm 81 cm 105 cm
Jacket
SIZE CHEST LENGHT SHOULDER SLEEVE CUFF
S 55 cm 75 cm 46 cm 53 cm 11.5 cm
M 55.5 cm 75 cm 46.5 cm 53 cm 11.5 cm
L 57.5 cm 79 cm 48.5 cm 54 cm 12 cm
XL 59 cm 79.5 cm 50.5 cm 54 cm 12 cm
XXL 61.5 cm 82.5 cm 52 cm 55 cm 12.5 cm
SIZE UK/US WAIST ITALIAN (IT) FRENCH (FR)
S 30 46 38
M 32 48 40
L 34 50 42
XL 36 52 44
XXL 38

 

STILL NOT SURE ABOUT YOUR PERFECT SIZE AND FIT?
Our customer service team can provide detailed information for any of our products: 
kloters@kloters.com

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